Vietnamese Matcha Wholesale: How to Choose a Grade

1 November 2026

Goo Farm matcha sample: bright green powder drawn out on white paper beside a whisked cup of matcha

In short: Choose matcha by what it must do, not by the label. Goo Farm offers four grades of Vietnamese matcha, indicative USD 7.00–40.00 per kg FOB Hai Phong: lower grades for baking and mixes, middle to upper for lattes, the top for drinking straight.

A cafe chain wants a matcha latte that is still bright green after the milk goes in. A bakery wants a green color that survives the oven. A drink-mix brand wants a powder that disperses without lumps at a price that fits a supermarket shelf. All three are matcha buyers, and none of them needs the same grade. Vietnamese matcha is a younger origin than Japanese or Chinese matcha, so the first questions buyers send us are always the same: what is it like, and which grade fits my product? This guide answers with our own four grades, four tests to run on a sample, and the figures you need before you order.

What matcha is, and what the label words mean

Matcha is green tea ground into a fine powder that is whisked into water or milk and drunk whole, rather than infused and strained. Because you consume the whole leaf, the color, the fineness and the taste of the powder go straight into the drink or the recipe.

In Japan, matcha traditionally means tencha: tea leaf shaded for some weeks before harvest, steamed, dried flat without rolling, cleared of stems and veins, then ground. Shading keeps the leaf darker green and softer in taste. Other origins, Vietnam among them, now produce green tea powders for the same uses, and quality varies widely between lots and producers.

The words on matcha packs are mostly trade terms. "Ceremonial", "premium", "latte grade" and "culinary" have no single legal definition that applies across markets. In practice they describe four things you can test: color, fineness, bitterness and price. Judge the powder, not the adjective.

Our four grades of Vietnamese matcha

Our matcha green tea is a fine green tea powder made at our own tea factories in Vietnam. We offer it in four grades, listed in our tea grades and specifications catalogue, so that you can match the grade to the product and the budget.


Grades	Four grades
Dry powder	Fine, bright yellow-green
Whisked	Bright green and opaque, with a layer of small bubbles
Indicative FOB Hai Phong	USD 7.00–40.00 per kg across the four grades (October 2026)
Quantity	Confirmed per order
Packing	Vacuum aluminum bags in export cartons; PP/PE bags, kraft sacks or cartons; OEM packs under your brand

The width of the price range is the point: it runs from an ingredient powder for baking and mixes to a powder you can whisk and drink on its own. Tell us what the matcha is for, and we will suggest which grades to sample side by side. The current price list is on our Vietnam tea prices page.

Choose by what the matcha has to do

Product	What matters most	What to check on the sample	Where to look in our range
Matcha latte in a cafe	Color under milk, smooth texture	Still green after milk; no grit at the bottom of the cup	Middle to upper grades
Matcha drunk straight	Sweetness, low bitterness, fine foam	Bright color; fine, even foam; a clean finish	Top of the range
Cakes, cookies, desserts	Color after heat, cost per batch	Color of the finished bake next to a control	Lower-cost grades
Drink mixes and ready-to-drink	Dispersion, consistency, cost	No lumps in cold water; slow settling	Lower to middle grades
Ice cream and smoothies	Color and taste through fat and cold	Green, not grey, in the finished product	Middle grades

The rule of thumb: the more of the matcha the customer tastes on its own, the higher the grade you need. In a sweet latte or a cake, sugar, milk and fat cover bitterness, so color and price matter more than delicacy.

Four tests to run on a sample

Three smears of Goo Farm matcha powder on white paper, the test buyers use to compare color and fineness

The smear test for color. Put a pinch of each sample on white paper and draw it out with a spatula, as in the photo. In daylight, compare the color of the smooth streak: bright green, yellow-green or dull olive. Always compare samples side by side; the eye judges color badly on its own.
The finger test for fineness. Rub a little powder between finger and thumb. A fine matcha feels silky; a coarse one feels gritty and will leave sediment in the cup. Shaking the powder through a fine tea strainer shows how much is left behind.
The whisk test. Whisk 2 grams into about 70 ml of water at 75–80 °C, in a fast zigzag, for 20 to 30 seconds. Look at the foam, the color and how quickly the powder settles. Then taste: sweetness, bitterness and how long the finish lasts.
The application test. Make your own product with it: the latte with the milk you use, including plant milks, which change the color; a test bake at your oven temperature; a cold-water shaker for a drink mix. This is the only test that tells you whether the grade fits.

Goo Farm matcha whisked in a white cup: a bright green, opaque drink with a layer of bubbles

Keep part of the sample you approve, sealed and cool. It becomes the standard for the order, and what we ship is the same as or better than it.

Why packing decides the color

Matcha is the most fragile tea we sell. Its green color comes from chlorophyll, which fades with light, heat, oxygen and moisture; a bright powder turns olive, then brownish, if it is stored badly. Because the powder has a huge surface area, it also picks up smells quickly.

For export we recommend vacuum aluminum bags inside export cartons, which keep out light and air. Once a bag is opened, reseal it at once, and store the stock cool and dark. If you sell retail, we can pack matcha under your brand in tins, zip pouches or aluminum bags; options are on our packing and loading page. We confirm the packing and the quantity per container for each order.

Labels: be exact about origin

Our matcha is a product of Vietnam, and the label should say so. Japanese place names such as Uji or Nishio belong to Japanese teas and should not appear on a Vietnamese powder. Whether the word "matcha" itself needs any qualification, and how "ceremonial" may be used, depends on your market's labeling rules, so confirm the wording with your labeling adviser. On request, the specification sheet states the grade, the origin and the characteristics of the lot.

About the factory

Goo Farm Tea Vietnam makes tea in its own factories in Phu Tho and Yen Bai, northern Vietnam, about 7,000 tons a year across 57 grades, and our team brings more than 40 years of experience in tea. The Yen Bai factory is ISO 22000:2018 certified by Vinacontrol, certificate No. 31905-FSV. Matcha sits in our other tea category with our Jin Xuan oolong and yellow tea; if you also buy leaf green tea, our green tea grades guide covers the rest of the range.

Frequently asked questions

Is Vietnamese matcha real matcha? It is a fine green tea powder made to be whisked and drunk whole, which is how most of the world uses the word. Matcha has no single international legal definition, and the Japanese tradition is specific about how the leaf is grown and processed. Compare samples on color, fineness and taste, and ask for the specification of each lot.

What is the difference between ceremonial and culinary matcha? These are trade terms, not legal grades. "Ceremonial" usually means a bright, fine, sweet powder for drinking on its own; "culinary" means a powder for lattes, baking and mixes, where color and price matter more than delicacy.

Which grade is best for matcha lattes? Usually a middle to upper grade: one that stays green under milk and leaves no grit. Run the latte test with your own milk before you decide.

How much does Vietnamese matcha cost? Our indicative FOB Hai Phong range is USD 7.00–40.00 per kilogram across four grades. The price of your lot is confirmed in a written quotation.

How should matcha be stored? Sealed, cool, dark and dry. Vacuum aluminum bags are the best export packing; reseal an opened bag straight away.

Can you pack matcha under our brand? Yes. We pack private label in tins, zip pouches and aluminum bags, and in bulk bags printed with your brand.

Can I compare all four grades? Yes. You can see them by photo in our specifications catalogue, and we send samples of the grades you want to compare.

Request matcha samples

Tell us what the matcha is for, the quantity, the packing and your destination port, and we will reply with samples of the grades that fit and a quotation. Contact us.